2023 is shaping up to be an exciting year for wellness trends. From skin health solutions to natural remedies and even the rise of movement-based practices like facial yoga, it will be a unique year for health and wellness. Health and wellness trends may be borderline fads, but they're also an exciting mix of tried-and-true strategies and evidence-based solutions.
From the latest tools for better sleep to innovative diets meant to reduce inflammation, these trends will help you lead a healthier life. So is there something behind these trends? Finding the right path for you is a personal journey, so let’s look at some popular health trends to incorporate into your lifestyle.
The Health and Wellness Industry: Key Trends and Stats
In the global wellness market, the demand for health and wellness products and services is increasing globally. Direct-to-consumer (DTC) companies have seen significant growth in recent years. Both established and new brands have successfully tapped into the growing interest in virtual and in-person fitness classes, customized wellness experiences, and intelligent workout technology.
But the COVID-19 pandemic has affected health trends too. During the lockdown, people realized the importance of self-care and the need to prioritize their physical and mental well-being. A post-pandemic survey reveals that 62% of respondents believe their health is more important than before the pandemic.
Unsurprisingly, many companies focus on measures to promote a healthier lifestyle for their customers. As people become more aware of the benefits, they seek out classes, invest in fitness gear, or change their habits.
Is it Important to Embrace Wellness Trends?
Think of your favorite wellness brand. Do they keep up with the latest health trends? If so, then they're on to something. These trends help us stay informed about what is happening in the industry and provide exciting ways to improve our overall health. We can also use them as an opportunity to try alternative treatments.
Improving sleep health
Better sleep is a high priority for consumers after better mental wellness. Sleep-tracking apps and smart home devices are some of the top technologies that assist consumers with sleep. Technology has enabled us to track our sleep more precisely, and funding for sleep science has increased. For the past ten years, the number of patents for sleep devices has increased by 12 percent each year.
Personalizing health-related care
Consumers want to customize wellness solutions concerning general health care, nutrition, or the beauty industry. However, despite consumer interest in personalized care, they are cautious about sharing personal information with unknown entities. To gain consumers' trust, wellness brands should offer value to those who share their private data for personalized experiences.
Many recent trends are here to stay
While some health trends come and go, many are becoming more mainstream. For example, plant-based diets have gained traction over the last decade, while yoga and meditative practices are now widely accepted to relax and reduce stress.
Meditation and mindfulness practices are gaining momentum due to their ability to improve focus and clarity. Employers now offer mindfulness-based interventions to help employees manage stress and increase productivity.
Good health is a growing priority for consumers and investors
In response to recent trends, the focus on wellness is increasing among US consumers, with around 50 percent of them considering it a top priority in their day-to-day lives. This is a significant increase from 2020. Moreover, given the ongoing evolution of COVID-19, this trend of prioritizing wellness is gaining popularity.
Let's review how consumers' perspectives on wellness have shifted and understand how self-care routines and personalization is the future.
The Wellness World: 2023 Trends to Try
Consumers want to extend their lifespan while prioritizing mental wellness; people also care about their immune health too. People are taking control by beginning or staying consistent with a supplement regimen, eating more immune-boosting foods, and investing in monitoring devices.
Prioritize mental health
It's clear that mental wellness is a priority for consumers and employers. In response, many employers are offering mental health days and increased access to counselors to support and treat depression or other specific concerns. According to Ipsos, mental wellness is the second most crucial aspect of health in the United States and the third worldwide.
Younger generations are acutely aware of their mental state, as 20% of Gen Z and 13% of Millennials consult with a mental health professional three or more times a year. The pandemic has also caused a surge in demand, with a reported increase in the use of virtual therapists.
Another increasingly popular trend is micro workouts. The increasing popularity of micro workouts is reflected in the abundance of short dance routines and fitness challenges on TikTok. The increasing popularity of this wellness trend is representative of people who can exercise without worrying about time constraints (or using them as an excuse).
Breaking physical activity into small chunks throughout the day using this easy-to-follow format can help you be more active. One idea is to begin your day with a morning dance session led by your preferred influencer. Then, before lunch, try a short set of push-ups and squats. Finally, you can finish your day by unwinding with traditional or facial yoga to destress.
Have you noticed that the talk of mushrooms is coming from everywhere? Is social media slowly convincing you to grow Lion's Mane mushrooms from home? As 2023 continues, more people will become aware of the health benefits of mushrooms and seek ways to incorporate them into their diets.
Functional mushrooms have several benefits, such as enhancing sleep and memory and strengthening the immune system; mushrooms contain high levels of antioxidants, vitamins, minerals, and bioactive compounds. Researchers studied one of Turkey Tail mushroom's ingredients for stimulating the immune system through its protein-bound polysaccharides.
If you're interested in mushroom therapy, you should pay attention to the lion's mane, which can improve focus and memory, and Reishi, which can reduce stress. Other varieties, like Chaga, can lower inflammation, and Cordyceps increases energy levels.
Biotech wellness tools
Soon, it will be easier to access blood testing and other assessments from home, which previously could only be obtained from a doctor. Otherwise known as biotech wellness tools, these technologies analyze our biometrics to provide personalized health data. We can directly connect to apps and digital platforms in our daily routines and get faster results.
Trends point to the idea that there will be an increase in the number of wellness and beauty products available in the market. If true, this will spur consumers to use devices such as red light therapy, microcurrent facial tools, and lasers.
This popular wellness trend involves syncing your sleep cycle with natural rhythms like the sun or moon and your Circadian Rhythm. Certain studies suggest that sleep syncing can enhance sleep quality by reducing stress and anxiety, common factors affecting sleep patterns. It may also expedite the time it takes to fall asleep.
To start sleep-syncing, establish a sleep routine where you go to bed and wake up consistently every day. A consistent sleep schedule will help your body adjust, making it easier to wake up and fall asleep at set times. Additionally, you can utilize apps and devices to monitor your sleep patterns and obtain feedback to tackle sleep deprivation.
Tap into These Health and Wellness Trends for Better Well Being
No matter where you are in your wellness journey, staying current on popular trends always helps. Whether breaking physical activity into small chunks, reaping the benefits of functional mushrooms, using biotech wellness tools, or trying sleep syncing, there are plenty of ways to keep your health and wellness goals on track.
Research indicates that people are more likely to stick to their routines and reach their wellness goals when they enjoy the process. Of course, combining the trends with your preferences is up to you, but it will make your wellness journey enjoyable.